One of the best strategies to ignite curiosity is engaging visual merchandising displays. It can keep them in your store long enough to purchase a product or two. Here are five tips to help you make the best of your retail space.
#1 Use Product Grouping to Ignite Their Imagination
Product grouping is appealing in visual merchandising displays because it shows rather than informs by capturing consumers’ imaginations. The rule of threes states to arrange objects in groups of three to produce balance and symmetry. Organise your store display by usage, price, size, kind, or colour scheme.
#2 Engage All Senses
Direct a customer’s attention to specific items and displays with visual cues. Music can also influence your customers’ interactions; attempt a playlist with a quieter tempo to slow their speed while they wander. It lets them feel and experience various textures in your products. Scents also provide a substantial impact to enhance consumer behaviour.
#3 Employ the Support of Signages
Signage alerts customers to deals and promotions. Sign boards also lead customers to other parts of the store. It is crucial, especially in the pop up store designs, for signages to delineate shop divisions and show items in action.
#4 Instagram-Ready Layout
Instagram is the perfect visual marketing tool for companies, merchants, and new businesses. Promote hashtags and create innovative displays to make your store Instagram-ready.
#5 Constantly Updating Your Displays and Layouts
Regularly updating displays and store layouts will provide frequent consumers with the thrilling promise of discovering something new. Changes in your visual merchandising displays do not have to be drastic. Keep in mind that consistency is essential for retail brand consistency.
Are you looking for a company to help you with your pop up store designs and window displays? Consult Dezign Format for immersive and festive decorating design for your store.
They are a Singapore-based museum exhibition and visual merchandising company. Dezign Format is committed to delivering seamless collaboration experiences that are both useful and artistic.
