In our digital age, having a website that matches in prowess to your successful business is a must. Not only does your site welcome and convert potential leads, it drives customers to your products with SEO. But there’s so much you can do with a site, that companies often neglect that which can make their web design perfect. Here are some common mistakes businesses make, shared by DLR Media, the Dundee marketing agency, when designing their website, and how you can overcome them.
Too Much Too Soon
We all know that a great home page on your site is often the first impression you give to potential customers. But this can often lead businesses to front-load their web design on the very first page. While boasting your brand personality, and giving customers lots of things to look at may seem like great ways to convert, when it comes to sales, a simple approach is often the best. The sales funnel on your home page should be straightforward, in order to guide customers to your call to action.
No Cohesion
Small businesses can become excited at the prospect of setting up a great website to attract all sorts of customers. With a huge number of fonts, colours, and images it’s clear when a website has taken on the impossible task of pleasing everyone. Unfortunately, it’s simply not possible to design a site that converts every customer who visits it, and this aim can often lead to a website that says nothing about your brand. Great web design will say a lot about who you are, with just a little flavour. It really helps to know your business, and to know the kind of customers you want, so you can take into account your niche, and brand when designing your website. Develop a style guide for the best results across your branding.
Low Quality Images and Video
Having blurry images on your site must be better than none at all, right? Well, actually low quality pictures and videos on your site dampens your reputation when it comes to customer opinion, and makes a terrible first impression. However, not providing quality content can hurt your search engine rankings too. If a search engine cannot tell what your images are, it won’t know how or where to rank your site, and will be reluctant to offer your site to new customers.
Poor Calls to Action
This is arguably the most important part of your site. Having a weak call to action can mean all the great web design you’ve poured time and money into, ultimately amounts to nothing. This is your chance to convert leads into paying customers, so making sure calls to action are as good as they can be is a must. A short and sweet CTA, that guides website visitors to your products, or purchase page, is perfect.
Leaving the Site Be
By far the worst mistake businesses can make with their website is leaving their web design to become stale. While you don’t need to give your entire site an overhaul, it’s always helpful to browse your site like a potential customer would. Any ways that you can streamline, or simplify the process are beneficial.
