Online business directories provide an amazing platform to showcase your business without being too pushy. A majority of businesses today are aware of online business directories and many have already registered their business in some of the business directories, but they make a mistake while choosing the right online directory.
Bleen is one of the best online business directories in Australia. They make the task of the user call center training pdf easy by dividing the listings into categories which can be filtered on the basis of ranking, reviews, type of work, etc. you can find a huge array of businesses on Bleen ranging from dog kennels to wedding organisers.
If you want your business registered in an online directory, Bleen is a no-brainer.
Targeted Business Directories-
The benefits of online business directories are plentiful. They help in expanding your online presence, improve the local visibility, increase the awareness of your brand, improve your SEO, add to your reputation, build better customer connections, etc. However, all these benefits are available only when you choose the right business directory for your business.
Choosing the right directory is not really a cakewalk. Just like other marketing strategies, it also requires a tactical approach. Here is a list of points which you must consider before choosing the right business directory for you:
1- Relevance – the sole purpose of getting your business registered in an online directory is to reach the targeted audience. Even the search engine craves relevance while crawling on your website. The directory where you add your listing must be relevant to your business.
For instance, if you operate your party boat hire business solely in Melbourne, you shouldn’t get the listing of a Sydney-based directory. That’s because the directory wouldn’t be reaching your relevant targeted audience. This may even hurt your SEO. You must choose the relevant directory which fits into your niche area of business.
2- Domain Authority- while deciding between multiple online directories, domain authority assumes a dominant role. You should also check whether the listing is well trusted. High domain authority is directly related to a higher rank of the website on the SERP.
3- The right features – different directories provide different features to their users. For instance, some use the NAP feature, others let you add photos as well. It’s totally your call to decide between the directory. Your choice must be guided the audience that your target. It is still advisable that you choose a directory with the best features.
Link building-
Besides online directories, inbound linking is also a great way to expand the reach of your business. Backlinking is also a great boost to your SEO. You can add them by yourself or you can also hire local contractor to do it for you. It’s totally your call, but the sooner you start, the more you earn.
Conclusion-
Online directories are like your digital visiting card. They do the job of attracting customers to your webpage and also provide the relevant details. Just like your visiting card, you must be extremely picky in the online directories as well.
